Social media return on investment (ROI) is becoming an increasingly important topic for many businesses as leaders and managers continue to ask for justification and sound reasoning for spend on social media activity. In this short but sweet video from Salesforce.com, Dr. Natalie Petouhoff, with the aid of some excellent graphics, explains what ROI is …
There have been a number of occasions over the last couple of years when I’ve spoken to individuals or companies who are considering using social media as part of their marketing efforts. However, on nearly every occasion I’ve found that the people I’ve spoken to have rarely got a clear idea as to how it …
Choice is funny thing. On the face of it, we believe that the more choice we have, the better. That it’s a freedom to be able to choose from a vast array of alternatives and pick what suits us best. However, when you look a little closer it’s often quite the opposite. As these two …
This post was originally published on Smart Insights on 6th February 2012. I cross-post it here with all the links and tags for your reading pleasure! Ever since Google+ burst onto the social media scene in July last year, the blogosphere has been awash with debate on the pros and cons of the new social network. But …
Last week I had the good fortune to travel to Munich in Germany and whilst there I stopped by one of my favourite Italian-themed restaurants – Vapiano. Although the German restaurant chain has expanded into other countries (including the UK) over the last few years, I had never encountered Vapiano until I first visited Munich …
As marketing continues to evolve and merge ever more into the new media world, the demand for smart, savvy digital marketers will increase. Many companies, both large and small, are looking for new media marketers who have a broad range of skills, can adapt quickly and add value to a business despite the tough economic conditions. …