Content now forms an essential element of nearly everything we do as marketers. Planning, creating and distributing great quality content is not just the domain of content marketers; it covers email, advertising, CRM and just about anything else we’re involved in. Content excellence is now so crucial to how we communicate and gain traction with …
Buzzfeed is a modern publishing phenomenon. Best known for listicles, GIFs and click-bait headlines, the company has now diversified into new areas, including politics, world news and even motion pictures. According to Buzzfeed, 2014 revenues surpassed $100 million and their post in February asking people to vote on the colour of a dress has generated over …
The increased focus on content marketing continues to grow, a trend highlighted by a number of studies surveying marketers’ top priorities: The content marketing boom is also reflected in the relative search volume trends for phrases related to content marketing: Content marketing can be defined as the strategy of providing valuable, relevant, quality content that …