I was a little surprised recently when a client suggested to me that blogging was really only something celebrities and hobbyists indulged in. Although the comment took me aback, I nevertheless politely told them that they were way off the mark – and gave them a few good reasons why! Blogging isn’t just for big …
Is your business using social media as part of its overall marketing strategy? Do you consider the relative social influence and authority of customers? And if so, do you tailor customer service, pricing or product selection as a result? A research study from the Harvard Business Review has found that companies actively using social media …
Google+, the new social networking platform from Google, has caused a bit of a stir in social media circles (no pun intended!) over the past ten days or so. Since Google announced a limited number of invites to the ‘Google+ Project‘, the blogosphere has been buzzing with views, reviews and opinions. Google+ is intended to …
This post was inspired by a Blue Sky Factory Email Marketing eBook by DJ Waldow As part of your company’s digital marketing efforts, email and social media marketing are two great tactics to get your message out there and engage customers. Social media is continuing to grow exponentially, with Facebook, Twitter and the recently publicly listed …
I’ve seen people and companies use Twitter in a variety of ways and this innovation is great. Frank Eliason at Dell were pioneers of using Twitter as a customer service platform, responding to customer queries and complaints and even proactively seeking out issues that could be resolved. Coffee Groundz use Twitter as an ordering service, allowing customers …
As the web becomes increasingly social, more people and communities are taking the opportunity to talk about you, your company and brand – whether you like it or not. The questions is: are you listening? The social web is an incredibly democratising space, allowing anyone and everyone to become a publisher. Blogging, microblogging, social networking …