Choice is funny thing. On the face of it, we believe that the more choice we have, the better. That it’s a freedom to be able to choose from a vast array of alternatives and pick what suits us best.
However, when you look a little closer it’s often quite the opposite.
As these two excellent TED Talks demonstrate, choice is something that we must manage.
Although it’s important for us as individuals, there’s also a very strong business case for managing choice, too.
Simply put, too much choice can inhibit customers from making good decisions, thus impacting a company’s bottom line.
If you’re having trouble viewing either of these videos, you can view Barry Schwartz’s ‘The Paradox of Choice’ here and Sheena Iyengar’s ‘How to make choosing easier’ here.