The English Premier League season came to a dramatic close yesterday, with Manchester City claiming the championship with a last-minute goal. Needless to say, as a Manchester United supporter it was hard to take! But having followed Manchester United for over 20 years I’ve seen my fair share of late winners from the Red Devils. …
As human beings, we are inherently social creatures and yet our experiences on the web often feel as though they’re becoming increasingly de-humanised. Whether it’s people (and brands) constantly promoting themselves or the fact that anything produced online only holds people’s attention for a small amount of time, our experiences with others on the web …
This post was inspired by the article ‘The New Rules of Creativity’ in the May edition of Wired (UK) magazine. As marketers, it’s important that we keep a creative mind-set in much of the work we do. Whether it’s thinking up concepts for a new campaign or generating ideas for a series of blog posts, …
This post was originally published on Smart Insights on 24th April 2012. I cross-post it here with all the links and tags for your reading pleasure! Setting up and running a small business is both daunting and exciting in equal measure. But with the economic downturn combined with an increasingly crowded competitive landscape, the need to promote …
With the tennis season starting to hot up as summer approaches, we thought it might be a good idea to look at one of the sport’s biggest names and try and find out what they can teach us about… business! What can a tennis ace teach us about business? Novak Djokovic is the number 1 …
Landing pages are essentially pages built to convert. They’re designed to be the first page a visitor sees in order to show them the information you want them to see, usually after clicking on an email or a pay-per-click ad. Built to prompt action “A landing page is any page on a website where traffic …