Jargon, buzzwords and meaningless expressions

Jargon is something that will always exist, regardless of the business, industry or area of work we’re involved in. A great deal of business jargon is necessary. For example, imagine a group of internet marketers talking about ‘getting keywords and phrases to the top of search engines’ when this can be easily communicated and understood by …

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5 examples of great Facebook brand pages

This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to …

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