This post was originally published on Smart Insights on 9th August 2012. I cross-post it here with all the links and tags for your reading pleasure! Despite celebrating its first anniversary earlier this summer, Google+, the search engine giant’s flagship social networking platform, is still a relatively new concept for many brands. Although brand adoption of Google+ …
Like millions of others all around the world, I’ve been captivated by the London 2012 Olympic Games. As a Briton, I was always looking forward to this year’s event more than all the others and it hasn’t failed to live up to expectations! After the splendid spectacle of Danny Boyle’s wonderfully directed opening ceremony, it …
Getting found online is still a top priority for both big and small businesses alike. Google research from last year indicates that up to 70% of buyers use search at some point in their research journey. Despite numerous algorithm changes and the more recent influence of social signals, generating quality inbound links to your website …
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The democratisation of the web has opened up new possibilities for marketers, allowing businesses the opportunity to reach new prospects and develop relationships with customers in ways that wasn’t possible only a decade ago. Inbound marketing gives companies – big and small – the opportunity to use a range of ‘free’ marketing tactics to target people …
One of the joys of YouTube is the access to brilliant speeches and presentations. As well as TED Talks and conference keynotes, I enjoy watching and listening to great commencement speeches, too. In twenty to thirty minutes I regularly come away feeling enlightened, motivated – and a whole lot smarter than I did before! One …
Although I was quite disappointed with my overall customer experience at LeWeb London last week, I did nevertheless take away some interesting insights from the event that are certainly worth sharing. Is Google+ making progress? Despite its big entrance onto the social scene a year ago today, what progress has Google+ made in the intervening …