With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? With a new year ahead of us, now is as good a time as any to aim for a new set of higher standards for the …
If you’re involved or work in search marketing, you’ll have no doubt been aware of Preparing for Google’s mobile algorithm update since it was announced in the autumn of 2014 and rolled out on April 21st, 2015. Many predicted major changes as a result of the update, with Google’s Zineb Ait Bahajji saying at SMX …
Overview Earlier this year, Google revealed that there will be an algorithm update on the 21st April, 2015 that will expand their use of mobile-friendliness as a ranking signal. This will mean that websites not deemed to be ‘mobile-friendly’ will suffer from reduced visibility within organic search results. It’s also possible that this reduction in visibility may …
To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline (SEO, UX, analytics, social media) you practice. For a couple of years now I’ve been using the T-shaped marketer approach as a template for my professional development, something that Distilled and Rand Fishkin …
One of the key decisions many companies must make in regards to search engine optimisation (SEO) is the decision on whether to create and build a team in-house or to work with an external agency. There are pros and cons to both approaches and many businesses often choose to go with a combination of the …
Earlier in September I attended Digital Impact – Smart Insights’ inaugural digital marketing conference at the Cavendish Conference Centre in London. And as expected, it was a festival of all things digital, with presentations and workshops on a variety of topics including ecommerce strategy, digital transformation, paid search best practices and mobile strategy. For this post, I want …