Earlier this week I attended the Social Media World Forum (#SMWF) in Olympia, London. As the first big conference of the year I was looking forward to the event, especially so as the schedule included some big name speakers (stand-outs included Chris Brogan and Scott Monty from Ford) and many of the sessions promised some …
Social media return on investment (ROI) is becoming an increasingly important topic for many businesses as leaders and managers continue to ask for justification and sound reasoning for spend on social media activity. In this short but sweet video from Salesforce.com, Dr. Natalie Petouhoff, with the aid of some excellent graphics, explains what ROI is …
There have been a number of occasions over the last couple of years when I’ve spoken to individuals or companies who are considering using social media as part of their marketing efforts. However, on nearly every occasion I’ve found that the people I’ve spoken to have rarely got a clear idea as to how it …
This post was originally published on Smart Insights on 6th February 2012. I cross-post it here with all the links and tags for your reading pleasure! Ever since Google+ burst onto the social media scene in July last year, the blogosphere has been awash with debate on the pros and cons of the new social network. But …
This post was originally published on Smart Insights on 2oth December 2011. I cross-post it here with all the links and tags for your reading pleasure! As marketers constantly look for better ways to use social media to engage with customers and generate positive word-of-mouth and sentiment, a well-designed, thought-out Facebook page is a key platform to …
There have been some high profile incidents recently involving celebrities and Twitter, notably Alec Balwin’s fracas with American Airlines and Ashton Kutcher’s decision to hand over the running of his Twitter feed to a management company. And brands have also run into problems, with faux pas from Habitat, Kenneth Cole and Qantas all springing to mind. As …
Should Twitter feeds be handled by third-parties? Read More »