Facebook, Twitter, LinkedIn, Google+… there are so many social networks but where should you be focusing your efforts? Go where you customers are With Facebook being all the rage one minute, Twitter the next and most recently Google+, it’s easy to think that you should have a presence on all the social networks that are …
Last week Jeremiah Owyang blogged about why the number of fans and followers you have is NOT a business metric – but what you do with them is. The post reminded me of a couple of conversations I’ve recently had with marketing directors of well-known online brands. Whilst they were keen to use social media …
Last week Jeremiah Owyang took part in a webinar in which he offered best-practice advice on how businesses should integrate social media within their corporate websites. Some of the key take-aways from the webinar include: The business case for social integration Research proves that customers trust each other more than a brand’s messages. We rely …
After what seems like a very long wait since the initial launch of Google+ back in June this year, Google+ Pages have finally been unveiled. Beginning today and continuing over the next two days, businesses will be welcome into the Google+ social platform by creating a Google+ Page using the Create a page tool. I’m …
The media landscape is in a constant state of flux, continually shifting and evolving and brands are scrambling to learn, understand and take advantage of emerging channels and technologies. Last week I stumbled across a couple of videos on Google+ that demonstrate how Coca-cola, one of the world’s top brands, is using social media, dynamic …
I use a lot of social networks for a variety of different reasons and yet there is a relatively unknown, mobile-based social network that has caught my attention – and imagination! Instagram is an iOS-only photo sharing app with a difference: it allows you to apply a series of different filters and effects to your …