I’ve read three articles recently that have inspired me to write this post: The first was this excellent post from Christopher S Penn on the enduring rule of SEO. The second, a timely reminder from Google about selling links that pass PageRank. And finally, this deep-dive analysis of Interflora’s penalty for bad links by Christoph …
Whilst it’s important to analyse how your own website is performing in terms of visitors numbers, customer demographics and conversion rate, competitive intelligence analysis can tell you how you are performing relative your competitors and provide some insight into their visitor numbers, audience, marketing and search strategies. Effective competitor intelligence analysis can provide real actionable …
Competitive intelligence analysis – 5 key reports Read More »
Website security is a crucial aspect of website management, yet it’s an area that is so easily forgotten. Whilst we’re busy getting on with the fun stuff, be it writing blog posts, updating pages or improving the design and user experience, site security can often be overlooked. Late last year, I learnt a harsh but …
Infographic: The Social Media Marketing Radar by First 10 and Smart Insights. As another new year begins, marketers naturally look to develop their skills and awareness in the areas they are responsible for. For me, social media is a key area and within this, these are the areas that I believe are likely to effect social …
5 key social media marketing priorities for 2013 Read More »
Last year I continued my annual tradition of putting together my three main words to live by for the year ahead. This process has been inspired by the work of Chris Brogan who has been sharing his three words and encouraging others to do the same since 2006. As another new year begins, I have decided …
This post was originally published on Smart Insights on 6th December 2012. I cross-post it here with all the links and tags for your reading pleasure! Influencer outreach is a popular tactic for mixing with opinion leaders and industry experts who have the ability to influence others to take positive action. Those actions may include sharing content, …