It’s no secret that mobile has dramatically impacted how we do business and how consumers interact with brands online – the latest data indicates that mobile is still on course to overtake fixed internet access and that mobile ad spending accounts for 49% of digital ad spending. As a result of this mobile shift, Google …
I had the pleasure of attending day 1 of the Social Media World Forum in London on the 8th June. As you’d expect from an event like this, there was a lot of great stories, insights and new information from the world of social media on topics ranging from humanising your brand and content through …
If you’re involved or work in search marketing, you’ll have no doubt been aware of Preparing for Google’s mobile algorithm update since it was announced in the autumn of 2014 and rolled out on April 21st, 2015. Many predicted major changes as a result of the update, with Google’s Zineb Ait Bahajji saying at SMX …
Overview Earlier this year, Google revealed that there will be an algorithm update on the 21st April, 2015 that will expand their use of mobile-friendliness as a ranking signal. This will mean that websites not deemed to be ‘mobile-friendly’ will suffer from reduced visibility within organic search results. It’s also possible that this reduction in visibility may …
Last year I was asked to present to my company on the subject of ‘social media’. I was given only 10 minutes to present and with social media being such a vast and unwieldily subject, I had to think of how I could inspire and engage a diverse audience within a limited space of time. Social media has always …
To be a truly effective digital marketer, it’s important to develop a good range of skills and experience regardless of which digital discipline (SEO, UX, analytics, social media) you practice. For a couple of years now I’ve been using the T-shaped marketer approach as a template for my professional development, something that Distilled and Rand Fishkin …