It’s that time of year again for New Year resolutions and promises. However, instead of resolutions, I will instead continue to follow the ‘My 3 Words’ tradition that Chris Brogan has been championing since 2006. The idea of ‘My 3 Words’ is to list three positive, meaningful and inspiring words that can be used to …
2014 has certainly been a busy year for content marketing and something that wasn’t a surprise given the buzz evident at the start of the year. But as the year has gone on, what have we really learnt about content marketing and the lessons we need to follow in order to execute this particular area …
Content marketing trends to look out for in 2015 Read More »
One of the key decisions many companies must make in regards to search engine optimisation (SEO) is the decision on whether to create and build a team in-house or to work with an external agency. There are pros and cons to both approaches and many businesses often choose to go with a combination of the …
As the social web continues to evolve, so too has the amount of data and insight available to marketers. From the ongoing development of tools such as Google Analytics, Sysomos and Salesforce.com, to the progression of native tools such as Facebook Insights, Twitter and Pinterest Analytics, marketers now have a wealth of social insight to …
Earlier in September I attended Digital Impact – Smart Insights’ inaugural digital marketing conference at the Cavendish Conference Centre in London. And as expected, it was a festival of all things digital, with presentations and workshops on a variety of topics including ecommerce strategy, digital transformation, paid search best practices and mobile strategy. For this post, I want …
We are currently living in an era of Digital Darwinism, a time where evolving technologies – from mobile, real-time, to social media and the Internet of Things – are disrupting traditional business models and markets. In order to adapt effectively, digital transformation is required to ensure that businesses look beyond the here and now and focus …