Although there is plenty of evidence to suggest that search engines are paying attention to other factors in addition to links when ranking websites, good quality backlinks are still very important and widely considered to be the leading ranking factor: Effective link-building will form an integral part of any credible SEO strategy but before work …
When the Google Keyword Tool was removed and replaced with the Keyword Planner approximately a year ago, the ability for marketers to filter traffic estimates by device was lost. However, with the introduction of nine new features to the Google Keyword Planner Tool last month, users will now have greater insight into mobile device volumes, mobile …
Earlier this month I attended the search marketing event SMX in London, and as with last year, SMX 2014 offered a huge amount of knowledge and insights from a wide variety of speakers from agencies, search engines, bloggers and business leaders. There was a lot a take in over the two days so for this post …
Part of the process of defining a content strategy for your business will be to evaluate the performance of your competitors’ content marketing efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that …
It’s been interesting to see the changes and evolution of Google’s algorithm over the last few years. Ever since the introduction of the first Panda update just over three years ago, Google have continued to emphasise the need for websites to have original, useful, good quality content if they want to rank highly in the SERPS. …
Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and content marketing are the same. Although I would consider SEO and content marketing to be different disciplines (at least at this stage in their respective …